Giffordson Solutions

Communication & Consensus

Levels of Communication - Levels of Agreement

Our brains work at many levels, from intuitive understanding to detailed analysis. We tend to value the analysis, calling it scientific while the rest is imprecise and less reliable, but we do this at our peril. How many times have you sat for hours in a meeting discussing details, only to find you are no nearer a resolution than when you started?

To move a group to an endpoint, whether that is a decision, an agreement or a plan, requires a communication process, and we have to agree at each step along the path. If we miss a step, the talking goes on but the communication stops. People seem to think the path starts in details, "If we can just get everyone to agree on the facts we can move forward." But the path seems to run the other direction.

If find it helpful to divide the path of communication into four levels ...

To reach the endpoint together, people need to understand each other at every level, and they usually have to go through them in order. If people don't understand at the aesthetic level, the level of appreciation and values, they can't go to the conceptual level to discuss what might be done. If they don't share concepts, they can't refine their thinking into definitions and clear statements. Without the clarity of the concrete level, details are ambiguous at best, or at worst, divisive.

How often do we hold meetings where we try to get a decision made, but end up talking in circles. Often the problem is that in our race to get a decision we jump directly to the detailed level, without first agreeing on the abstract, conceptual, and concrete. If you build a house, do you start by painting it? You can't paint a house until you lay the foundation, frame in the walls, and put on the siding. In the same way, you can't agree on details until you agree on concepts.

You may think that you don't have time for that 'touchy feely stuff', but you will usually save time in the long run, and have people who better understand and more readily support the decisions.